The MAG Household Travel Survey is being conducted on behalf of the Maricopa Association of Governments by WestGroup Research (WGR) and Resource Systems Group, Inc. (RSG). RSG conducts market research on behalf of both public and private sector clients using software applications, smartphones, websites, surveys, computers, tablets, and other means of collecting data (collectively, "Research Tools"). The data RSG collects is governed by this privacy policy. ​ In the event of a conflict between the terms of the Project-Specific Documentation below and the terms of RSG's privacy policy, the terms in the Project-Specific Documentation below will govern.​

RSG will need to collect and use certain personal information from you for this survey, including: Travel information – for example, information about trips you make including precise locations, travel time, and travel mode. Demographics – for example, race, ethnicity, and household income to ensure that the survey sample reflects the population of the study region. Personal attributes – for example, disability status and sexual orientation to understand equity of travel options and behaviors in the study region. Contact information – for example, an email address or phone number for the purposes of sending survey reminders and distributing gift cards. Computer settings – for example, screen size to optimize the survey for your device and your computer’s IP address and user agent string to identify your device when interacting with the survey. RSG is committed to protecting the confidentiality, integrity, and security of your personal information. We will not disclose or share personal information we collect from you except as required by law or described in this Project-Specific Documentation and our privacy policy.​

RSG and the Maricopa Association of Governments will use your data to: Understand regional travel patterns and behaviors. Help local and regional planning agencies prioritize transportation and land-use improvements that best fit regional needs. Contact you about the status of your survey and provide support (if applicable). Contact you to provide a financial incentive for completion (if applicable). Contact you for future transportation research (if applicable).

RSG will share your data with: The Maricopa Association of Governments (MAG) WestGroup Research (WGR) An email automation software provider to issue emails for this survey. RSG's privacy policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

Upon your completion of the entirety of this survey, WGR will provide you a gift certificate valued at $10 - $20, depending on how you complete the research tool and the priorities of the survey sponsors. This reward represents WGR’s good-faith estimate of the value of your information to The Maricopa Association of Governments, as calculated using (a) historical evidence regarding the value of data in similar surveys, and (b) the budget the client has given us for this project.